Ad Teardown: Bullying Jr. | Burger King
A look at Burger King's anti-bullying ad.
Ad Details
Producer: Burger King
Runtime: 2:58 Seconds
Published: Oct 17, 2017
Test Results
We tested Burger King’s ad with our diverse US Millennial viewer audience. Here’s what we found out:
- Predominant emotion evoked: 😂 Joy
- Overall audience engagement: 👀 84%
- Most emotionally engaged audience: 🌎 White Male
Key frames where engagement and emotions evoked were at the highest
Key Moments
- 0:32 secs: A group of kids are bullying another kid
- 0:51 secs: A BK is smashing a Whopper Jr.
- 1:01 secs: A customer is looking at the bullied Whopper Jr.
Qualitative Data
What did viewers like the most about the ad?
- The positive message of the ad.
What were viewers most critical of?
- The amount of people who did nothing to help the kid being bullied.
Here’s the full report
If you see someone getting bullied please help them out, for more information visit nobully.org.
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