A look at the ad for Nintendo's Super Mario Odyssey

Ad Details

Producer: Partizan
Runtime: 1:41
Published: Oct 10, 2017

Test Results

We tested Nintendo’s ad with our diverse US Millennial viewer audience. Here’s what we found out:

• Predominant emotion evoked: 😂 Joy
• Overall audience engagement: 👀 84%
• Most emotionally engaged audience: 🌎 White Male

Key Moments

• 0:06 secs:  A shot of the singer for the ad.
• 0:36 secs: Mario jumping and throwing his hat through a window.
• 0:54 secs: A shot of a bulldog dressed as Mario

Qualitative Data

What did viewers like the most about the ad?

• The music was catchy.
• The dancing and choreography.

What were viewers most critical of?

• It was too long.
• More gameplay footage.

Here’s the full report

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