Ad Teardown: Want it all | Nike

A look at Nike's "Want it all" ad.

Screen_Shot_2017-10-17_at_10.33.36_AM_original.png

Ad Details

Producer: Radical Media, F. Gary Gray, and Wieden+Kennedy (Portland)
Runtime: 2:00 Minutes
Published: Oct 17, 2017

nike@2x.png

Test Results

We tested Nike’s ad with our diverse audience. Here’s what we found out:

  • Predominant emotion evoked: 😂 Joy
  • Overall audience engagement: 👀 85%
  • Most emotionally engaged audience: 🌎 Black or African American
Key frames where engagement and emotions evoked were at the highest

Key frames where engagement and emotions evoked were at the highest

Key Moments

  • 0:23 secs:  LeBron James dribbling a basketball
  • 0:54 secs: Player walking off of the court.
  • 0:57 secs: Player sitting in the locker room watching highlights.

Qualitative Data

What did viewers like the most about the ad?

  • The music.
  • The message about hard work and determination.

What were viewers most critical of?

  • Too long.
  • Brand wasn't front and center.

Here’s the full report

Page 1@2x.png

RefineAI is a real-time market research tool for video creators.

Measure the emotional appeal of any video without the need for a lab.

 

Do you have a good use case for RefineAI? Leave a comment below or drop us a line. Don't forget to share!

Ad TeardownCarlos RiveraAI, Emotions, Technology, Advertising, Bullying, BullyComment