Ahh, the world of online dating… Can leave some laughing on the outside, crying on the inside, as the song goes. Diesel proposes a solution with their JoggJeans line, and their latest campaign created by Publicis Italia.
We put the ad to the test through the RefineAI Market Research platform and here's what we found out.
Read MoreThis year's Super Bowl LII certainly made history, once again, and lots of headlines with a surprise ending. Many were brought together in celebration, while others were struck and left speechless. One thing is clear though, fans from every corner of the nation were filled with passion and emotion.
Read MoreWe recently made a post on Instagram showcasing the new design enhancements coming to the RefineAI website. This prompted our friend Daniela Hernandez to ask us about our design process regarding color accessibility.
Read MorePeople like me who are fighting against race, gender and age inequality are banging their heads against the wall on a daily basis. Because the progress is far too slow to reflect true diversity.
As I am running a Machine Learning based startup I see many opportunities for AI to help in measuring and managing diversity at scale and increase the pace.
We had our AI analyze Trump Cabinet, Obama Cabinet, and Top 500 US investors and this is what we found.
Read MoreIt is hard to pinpoint what it is, but meeting with Lulato means getting a bit of happiness injected into your life. Our interactions are short but provide enough energy to go through the day with positivity, like a shot of Cuban "cafecito". Lulato is also an interesting individual, a designer at heart, dedicated to his craft. He follows a "show-don't-tell" lifestyle that becomes very apparent as you talk to him and understand how he works.
I got together with him to ask a few questions about his process – what drives him? what inspires him? Here's what he had to say
Read MoreA look at Lamborghini's for the Aventador LP 750-4 SV... We tested Lamborghini's ad with our diverse viewer audience. Here’s what we found out
Read MoreWe take a look at Nike's "Want it all" ad.. We tested Nike’s ad with our diverse US Millennial viewer audience. Here’s what we found out.
Read MoreWe take a look at Nintendo's Super Mario Odyssey "Musical" ad. We tested Nintendo’s ad with our diverse US Millennial viewer audience. Here’s what we found out
Read MoreWe take a look at Burger King's anti-bullying ad.. We tested Burger King’s ad with our diverse US Millennial viewer audience. Here’s what we found out
Read MoreEmotions play a major role in every decision we make on a daily basis. Although most decisions have a compelling rational basis, the unconscious emotional component often plays a far bigger role than we realize. It’s not too far-fetched to say few decisions are based on reason alone.
Read MoreFrom robots that become Saudi Arabian citizens, cars that understand the driver's experience, to emojis that react in real-time to facial expressions or, ahem… animojis, it seems that emotions are being utilized everywhere. And that is no surprise, as understanding human emotions is the key to get us, humans, ever so close to the technology we interact with and depend on.
Read MoreThis week we decided to change things a bit. While RefineAI allows us to see how people emotionally engage with ads, we can also test with other types of video content.
In this case, we’re looking at the Star Wars: The Last Jedi trailer and comparing key moments from reactionist @GraceRandolph against the general public.
Read MoreWe’ve experienced a rise in videos as the ideal format of choice to generate emotional connections between brands and consumers. It is undeniable that a video can carry a message like no other format, but even its formula has been challenged by the meteoric rise of social media since its invention.
Read MoreLet’s talk about the biggest advertising elephant in the room this year: Pepsi’s Live For Now “short film” ad featuring Kendall Jenner.
Published back in April 2017, the ad was pulled by the soda giant within 48 hours of airing for the first time.
Read MoreIntel’s take on building trust in autonomous vehicles. We tested Intel’s ad with our diverse US Millennial viewer audience. Here’s what we found out
Read MoreReach alone can be deceitful. Perception, on the other hand, paints a clearer picture at how well a brand is received.
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