This year's Super Bowl LII certainly made history, once again, and lots of headlines with a surprise ending. Many were brought together in celebration, while others were struck and left speechless. One thing is clear though, fans from every corner of the nation were filled with passion and emotion.
Read MoreA look at Lamborghini's for the Aventador LP 750-4 SV... We tested Lamborghini's ad with our diverse viewer audience. Here’s what we found out
Read MoreWe take a look at Nike's "Want it all" ad.. We tested Nike’s ad with our diverse US Millennial viewer audience. Here’s what we found out.
Read MoreWe take a look at Nintendo's Super Mario Odyssey "Musical" ad. We tested Nintendo’s ad with our diverse US Millennial viewer audience. Here’s what we found out
Read MoreWe take a look at Burger King's anti-bullying ad.. We tested Burger King’s ad with our diverse US Millennial viewer audience. Here’s what we found out
Read MoreThis week we decided to change things a bit. While RefineAI allows us to see how people emotionally engage with ads, we can also test with other types of video content.
In this case, we’re looking at the Star Wars: The Last Jedi trailer and comparing key moments from reactionist @GraceRandolph against the general public.
Read MoreWe’ve experienced a rise in videos as the ideal format of choice to generate emotional connections between brands and consumers. It is undeniable that a video can carry a message like no other format, but even its formula has been challenged by the meteoric rise of social media since its invention.
Read MoreLet’s talk about the biggest advertising elephant in the room this year: Pepsi’s Live For Now “short film” ad featuring Kendall Jenner.
Published back in April 2017, the ad was pulled by the soda giant within 48 hours of airing for the first time.
Read MoreIntel’s take on building trust in autonomous vehicles. We tested Intel’s ad with our diverse US Millennial viewer audience. Here’s what we found out
Read More
