Measure how consumers emotionally react to your content.

Posts in Brand Strategy

Apple, Honda and Saudi Arabia walk into a bar…

From robots that become Saudi Arabian citizens, cars that understand the driver's experience, to emojis that react in real-time to facial expressions or, ahem… animojis, it seems that emotions are being utilized everywhere. And that is no surprise, as understanding human emotions is the key to get us, humans, ever so close to the technology we interact with and depend on.

Brand Strategy, Use CasesAlberto OrsiniNovember 3, 2017Artificial Intelligence, Emotional Appeal, BrandsComment

Every brand which aims to create loyalty is in the emotion business

We’ve experienced a rise in videos as the ideal format of choice to generate emotional connections between brands and consumers. It is undeniable that a video can carry a message like no other format, but even its formula has been challenged by the meteoric rise of social media since its invention.

Marketing, Brand StrategyAlberto OrsiniOctober 18, 2017Marketing, Advertising, Brand Strategy, Emotions, TechnologyComment