Posts tagged Artificial Intelligence

Ad Teardown: JOGGJEANS - Made to Run Away | Diesel

Ahh, the world of online dating… Can leave some laughing on the outside, crying on the inside, as the song goes. Diesel proposes a solution with their JoggJeans line, and their latest campaign created by Publicis Italia.

We put the ad to the test through the RefineAI Market Research platform and here's what we found out.

Ad Teardown, AdvertisingAlberto OrsiniMarch 30, 2018Advertising, Artificial Intelligence, Emotional AppealComment

Using AI to measure and manage Diversity

People like me who are fighting against race, gender and age inequality are banging their heads against the wall on a daily basis. Because the progress is far too slow to reflect true diversity.

As I am running a Machine Learning based startup I see many opportunities for AI to help in measuring and managing diversity at scale and increase the pace.

We had our AI analyze Trump Cabinet, Obama Cabinet, and Top 500 US investors and this is what we found.

Use CasesBharat KrishFebruary 20, 2018Diversity, AI, Artificial Intelligence, Machine Learining, Social IssuesComment

Apple, Honda and Saudi Arabia walk into a bar…

From robots that become Saudi Arabian citizens, cars that understand the driver's experience, to emojis that react in real-time to facial expressions or, ahem… animojis, it seems that emotions are being utilized everywhere. And that is no surprise, as understanding human emotions is the key to get us, humans, ever so close to the technology we interact with and depend on.

Brand Strategy, Use CasesAlberto OrsiniNovember 3, 2017Artificial Intelligence, Emotional Appeal, BrandsComment

Trailer Teardown: Star Wars: The Last Jedi

This week we decided to change things a bit. While RefineAI allows us to see how people emotionally engage with ads, we can also test with other types of video content.

In this case, we’re looking at the Star Wars: The Last Jedi trailer and comparing key moments from reactionist @GraceRandolph against the general public.

Ad TeardownAlberto OrsiniOctober 26, 2017Artificial Intelligence, Emotions, Movies & Entertainment, TechnologyComment

Ad Teardown: Live for Now Moments Anthem | Pepsi

Let’s talk about the biggest advertising elephant in the room this year: Pepsi’s Live For Now “short film” ad featuring Kendall Jenner.

Published back in April 2017, the ad was pulled by the soda giant within 48 hours of airing for the first time.

Ad TeardownAlberto OrsiniOctober 10, 2017Marketing, Digital Marketing, Artificial Intelligence, Emotions, Advertising, Emotional Appeal, BrandsComment

Ad Teardown: LeBron James Fearless | Intel

Intel’s take on building trust in autonomous vehicles. We tested Intel’s ad with our diverse US Millennial viewer audience. Here’s what we found out

Ad TeardownAlberto OrsiniOctober 8, 2017Self Driving Cars, Autonomous Cars, Autonomous Vehicles, Artificial Intelligence, AI, Emotions, Technology, AdvertisingComment

Emotional perception can yield to positive influence

Reach alone can be deceitful. Perception, on the other hand, paints a clearer picture at how well a brand is received.

Influencer, Use CasesAlberto OrsiniAugust 15, 2017Social Media, Artificial Intelligence, Influencer Marketing, Digital Marketing, Brand StrategyComment

Mar 30, 2018

Mar 16, 2018

Ad Teardown: Touchdown Celebrations to Come | NFL

This year's Super Bowl LII certainly made history, once again, and lots of headlines with a surprise ending. Many were brought together in celebration, while others were struck and left speechless. One thing is clear though, fans from every corner of the nation were filled with passion and emotion.

Mar 6, 2018

Considering color accessibility as part of our design process

We recently made a post on Instagram showcasing the new design enhancements coming to the RefineAI website. This prompted our friend Daniela Hernandez to ask us about our design process regarding color accessibility.