Posts in Use Cases

Using AI to measure and manage Diversity

People like me who are fighting against race, gender and age inequality are banging their heads against the wall on a daily basis. Because the progress is far too slow to reflect true diversity.

As I am running a Machine Learning based startup I see many opportunities for AI to help in measuring and managing diversity at scale and increase the pace.

We had our AI analyze Trump Cabinet, Obama Cabinet, and Top 500 US investors and this is what we found.

Use CasesBharat KrishFebruary 20, 2018Diversity, AI, Artificial Intelligence, Machine Learining, Social IssuesComment

Apple, Honda and Saudi Arabia walk into a bar…

From robots that become Saudi Arabian citizens, cars that understand the driver's experience, to emojis that react in real-time to facial expressions or, ahem… animojis, it seems that emotions are being utilized everywhere. And that is no surprise, as understanding human emotions is the key to get us, humans, ever so close to the technology we interact with and depend on.

Brand Strategy, Use CasesAlberto OrsiniNovember 3, 2017Artificial Intelligence, Emotional Appeal, BrandsComment

Emotional perception can yield to positive influence

Reach alone can be deceitful. Perception, on the other hand, paints a clearer picture at how well a brand is received.

Influencer, Use CasesAlberto OrsiniAugust 15, 2017Social Media, Artificial Intelligence, Influencer Marketing, Digital Marketing, Brand StrategyComment

Mar 30, 2018

Ad Teardown: JOGGJEANS - Made to Run Away | Diesel

Ahh, the world of online dating… Can leave some laughing on the outside, crying on the inside, as the song goes. Diesel proposes a solution with their JoggJeans line, and their latest campaign created by Publicis Italia.

We put the ad to the test through the RefineAI Market Research platform and here's what we found out.

Mar 16, 2018

Ad Teardown: Touchdown Celebrations to Come | NFL

This year's Super Bowl LII certainly made history, once again, and lots of headlines with a surprise ending. Many were brought together in celebration, while others were struck and left speechless. One thing is clear though, fans from every corner of the nation were filled with passion and emotion.

Mar 6, 2018

Considering color accessibility as part of our design process

We recently made a post on Instagram showcasing the new design enhancements coming to the RefineAI website. This prompted our friend Daniela Hernandez to ask us about our design process regarding color accessibility.