Marketing — Blog — RefineAI

Measure how consumers emotionally react to your content.

Posts tagged Marketing

Every brand which aims to create loyalty is in the emotion business

We’ve experienced a rise in videos as the ideal format of choice to generate emotional connections between brands and consumers. It is undeniable that a video can carry a message like no other format, but even its formula has been challenged by the meteoric rise of social media since its invention.

Marketing, Brand StrategyAlberto OrsiniOctober 18, 2017Marketing, Advertising, Brand Strategy, Emotions, TechnologyComment

Ad Teardown: Live for Now Moments Anthem | Pepsi

Ad Teardown: Live for Now Moments Anthem | Pepsi

Let’s talk about the biggest advertising elephant in the room this year: Pepsi’s Live For Now “short film” ad featuring Kendall Jenner.

Published back in April 2017, the ad was pulled by the soda giant within 48 hours of airing for the first time.

Ad TeardownAlberto OrsiniOctober 10, 2017Marketing, Digital Marketing, Artificial Intelligence, Emotions, Advertising, Emotional Appeal, BrandsComment