Measure how consumers emotionally react to your content.

Posts tagged Digital Marketing

Let’s talk about the biggest advertising elephant in the room this year: Pepsi’s Live For Now “short film” ad featuring Kendall Jenner.

Published back in April 2017, the ad was pulled by the soda giant within 48 hours of airing for the first time.

Reach alone can be deceitful. Perception, on the other hand, paints a clearer picture at how well a brand is received.